Land Rover on the trail of London's endangered Rhinos
21 Aug 2018|1,646 views
A gleaming Land Rover rhino model, embellished by Land Rover's Chief Design Officer Gerry McGovern, made its debut in central London in the latest collaboration of a 15-year relationship with Tusk. The unique 1.2m-long rhino sculpture was towed into Trafalgar Square by a Land Rover Discovery in support of the Tusk Rhino Trail, to aid conservation projects for the endangered species.
The initiative involves 21 sculptures donated and decorated by leading figures from the worlds of art and design installed at prominent locations across the capital. The design of the Land Rover rhino uses specialist paint techniques from Land Rover's state-of-the-art manufacturing process to achieve a highly durable liquid metal finish.
Gerry McGovern, Chief Design Officer, Land Rover, said, "I wanted to celebrate the magnificence of this unique creature, so my rhino is covered in a chrome finish. The idea being that because of the highly reflective nature of chrome it would be seen from a long distance, consequently creating awareness of the plight of this animal in Africa. The red painted horn signifies the absurdity of this beautiful animal being hunted for such a small part of its overall being."
A gleaming Land Rover rhino model, embellished by Land Rover's Chief Design Officer Gerry McGovern, made its debut in central London in the latest collaboration of a 15-year relationship with Tusk. The unique 1.2m-long rhino sculpture was towed into Trafalgar Square by a Land Rover Discovery in support of the Tusk Rhino Trail, to aid conservation projects for the endangered species.
The initiative involves 21 sculptures donated and decorated by leading figures from the worlds of art and design installed at prominent locations across the capital. The design of the Land Rover rhino uses specialist paint techniques from Land Rover's state-of-the-art manufacturing process to achieve a highly durable liquid metal finish.
Gerry McGovern, Chief Design Officer, Land Rover, said, "I wanted to celebrate the magnificence of this unique creature, so my rhino is covered in a chrome finish. The idea being that because of the highly reflective nature of chrome it would be seen from a long distance, consequently creating awareness of the plight of this animal in Africa. The red painted horn signifies the absurdity of this beautiful animal being hunted for such a small part of its overall being."
Latest COE Prices
March 2025 | 2nd BIDDING
NEXT TENDER: 09 Apr 2025
CAT A$94,502
CAT B$116,890
CAT C$70,089
CAT E$116,991
View Full Results 
Thank You For Your Subscription.
