Land Rover saves lives with three words

As part of its 70^th anniversary year of activity, Land Rover sent a team of expert Experience drivers and volunteers to Mull in a fleet of Land Rovers to deliver unique three-word address plaques from what3words to 2,000 properties on the island, many of which are in isolated areas.

What3words is a British technology company that has divided the globe into a grid of 57 trillion 3m by 3m squares, each with a unique, easy-to-remember three-word address searchable via an app that even works offline.

Addressing Mull is the first project in a new, exclusive global automotive humanitarian partnership between Jaguar Land Rover and what3words. The two companies stepped in after the island's doctor, Brian Prendergast, asked for help to give every home and business a precise address that could provide a faster medical lifeline in emergencies.

The three-word addresses will help Dr. Prendergast and his colleagues to respond to emergency call-outs more quickly and accurately, as well as improving everyday healthcare on Mull. Without detailed local knowledge of the island, it can be difficult for new members of his team to find individual homes where postcodes cover large areas and there may be no formal street names.