Landmark investment marks Rolls-Royce Bespoke's record year
11 Jan 2025|32 views
Rolls-Royce Motor Cars has announced an investment exceeding 300 million pounds to extend its manufacturing facility at Goodwood, representing the single largest injection of capital to the Home of Rolls-Royce since its opening on 1 January 2003.
Planning permission for the extension was granted in 2024, which will create additional space for the Bespoke and Coachbuild projects, as well as preparing the manufacturing facility for the brand's transition to an all-battery electric vehicle (BEV) future. In addition, Rolls-Royce's Bespoke offering hit record levels in 2024, with bespoke content value increasing by 10% on average per motor car year-on-year - the highest level in the brand’s history.
In addition, Rolls-Royce's Private Offices - offering the personalised experience of a bespoke commission to its clients around the world - was expanded to five locations globally, with New York and Seoul joining Dubai, Shanghai, and Goodwood on the list. As a result, the Middle East was the largest Bespoke region by average value per motor car, closely followed by North America and Europe.
Rolls-Royce has also introduced a record four new models in 2024: the Cullinan Series II and Ghost Series II, together with each car's respective Black Badge variants. Following this, the brand achieved global sales of 5,712 in 2024, the third-highest annual total ever achieved. The brand has said that it will "look forward with confidence to 2025" when it will be unveiling its next electric motor car.
Rolls-Royce Motor Cars has announced an investment exceeding 300 million pounds to extend its manufacturing facility at Goodwood, representing the single largest injection of capital to the Home of Rolls-Royce since its opening on 1 January 2003.
Planning permission for the extension was granted in 2024, which will create additional space for the Bespoke and Coachbuild projects, as well as preparing the manufacturing facility for the brand's transition to an all-battery electric vehicle (BEV) future. In addition, Rolls-Royce's Bespoke offering hit record levels in 2024, with bespoke content value increasing by 10% on average per motor car year-on-year - the highest level in the brand’s history.
In addition, Rolls-Royce's Private Offices - offering the personalised experience of a bespoke commission to its clients around the world - was expanded to five locations globally, with New York and Seoul joining Dubai, Shanghai, and Goodwood on the list. As a result, the Middle East was the largest Bespoke region by average value per motor car, closely followed by North America and Europe.
Rolls-Royce has also introduced a record four new models in 2024: the Cullinan Series II and Ghost Series II, together with each car's respective Black Badge variants. Following this, the brand achieved global sales of 5,712 in 2024, the third-highest annual total ever achieved. The brand has said that it will "look forward with confidence to 2025" when it will be unveiling its next electric motor car.
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