Leading independent retailing group Point S opens office in Singapore

The opening of the Point S representative office in Singapore marks an ambitious drive to be a truly global retailing group. Located within the French Chamber of Commerce in the city centre of Singapore, the office will serve well to facilitate the coordination of activities within the Asian region.

The appointment of tyre industry veteran, Ler Hwee Tiong, as Chief Representative of the Point S office, signifies another important move in this ambitious drive. Ler, with more than 21 years in the tyre industry, held various key and executive roles in several large tyre companies, before venturing out in 2008 co-founding Asia's first tyre ecommerce site, Tyrepac. Today Tyrepac is still one of the most extensive tyre retailing websites in Asia, and Ler is still Director on the board.

With this appointment, Ler will consult and coordinate all of Point S activities in the Asia region, and assist in the further expansion of Point S beyond the recently announced Malaysia and India market. Point S' push into Asia will be patient, and adapted to the local working environment of each market.