Lexus launches online colour contest for the RC F Coupe

As one of the hottest new performance car prospects of the coming year, the Lexus RC F is ready to blaze a trail with a dazzling new orange metallic exterior paint option. All that is missing is a name for the vibrant new shade, which is where Lexus's supporters will play a decisive role.

Recognising that the RC F is one of the most talked about new models on social media, Lexus is launching a contest to involve its online community in the colour naming process.

Lexus U.K. Facebook fans are invited to put forward their suggestions - clean, concise and legal - with the name considered best being adopted as official branding for the new colour.

Richard Balshaw, Lexus Division Director, said, "We've witnessed a fantastic response to the prospect of the new model among our large and growing community of online fans and we thought it would be a great opportunity to involve them in the heart of the branding process."

Entries can be submitted via the Lexus U.K. official Facebook page here.