Lexus announces global sales results for 2025
04 Feb 2026|295 views
Lexus has announced that from January to December 2025, its global sales have reached a record high of 882,231 units. By region, sales in North America were led by core models such as the RX, NX, and TX, while strong support from customers across regions, including Japan, contributed to overall growth in global sales.
The brand introduced new experiential value in 2025 through the announcement of the fully redesigned new ES, which leads its next gen electrified vehicle lineup, as well as the launch of its new RZ featuring Steer-by-Wire technology. Both initiatives generated strong and highly positive feedback from customers.
In Japan, Lexus also celebrated its 20th anniversary, making 2025 a significant milestone year for the brand. At the Japan Mobility Show 2025, Lexus presented multiple concept models and unveiled its brand message, "Discover", reaffirming its commitment to further evolve as a brand that delivers unique, one-of-a-kind experiences for each individual customer.
Looking ahead to 2026, guided by this vision, Lexus promises to continue to take on new challenges so that customers can discover new and enriching lifestyles.
Lexus has announced that from January to December 2025, its global sales have reached a record high of 882,231 units. By region, sales in North America were led by core models such as the RX, NX, and TX, while strong support from customers across regions, including Japan, contributed to overall growth in global sales.
The brand introduced new experiential value in 2025 through the announcement of the fully redesigned new ES, which leads its next gen electrified vehicle lineup, as well as the launch of its new RZ featuring Steer-by-Wire technology. Both initiatives generated strong and highly positive feedback from customers.
In Japan, Lexus also celebrated its 20th anniversary, making 2025 a significant milestone year for the brand. At the Japan Mobility Show 2025, Lexus presented multiple concept models and unveiled its brand message, "Discover", reaffirming its commitment to further evolve as a brand that delivers unique, one-of-a-kind experiences for each individual customer.
Looking ahead to 2026, guided by this vision, Lexus promises to continue to take on new challenges so that customers can discover new and enriching lifestyles.
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