Lexus returns to Milan Design Week 2020

Lexus has announced its return to the Milan Design Week for 2020, the world's largest design exhibition, with a display titled Senses Electrified.

For its 13^th year in Milan, Lexus has commissioned Loop.pH, the world-renowned, London-based spatial laboratory, to present a vision of an electrified future where transportation engages and stimulates the senses.

Lexus aims to create a dynamic and immersive experience, inspired by the vision of 'Lexus Electrified' and the LF-30 Electrified concept car, which will also be on display.

Senses Electrified will be held from 21 to 26 April 2020, at Superstudio Piu in the Tortona district, considered to be the centre of the Milan Design Week.

In the same venue, the six finalists of the 2020 Lexus Design Award will exhibit their works in an interactive display. Now in its eighth year, the Lexus Design Award provides a unique platform for young creators to demonstrate and further develop their talents. On 20 April 2020, the final Design Award winner will be selected by an international jury of renowned design leaders working at the cutting-edge of creative media.