Lotus introduces new Exclusive customisation program
18 Jan 2016|1,420 views
Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition. Developed by the Lotus Design team, the Lotus Exclusive scheme has been conceived to inspire customers to further personalise the character of their Lotus cars.
Customers will have a choice from an expanded range of exterior colours - or a specially mixed custom hue - in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered four different colours. The interior will also be available in five colours of leather and four colours of stitching thread to give the cockpit a unique touch.
Jean-Marc Gales, CEO of Group Lotus plc said, "In the past we have created a number of cars personalised to the specific requests of individual customers. These stunning cars were produced by a team of skilled craftsmen and women, using their expertise to create something exceptional and unique for the customer. Now all our customers will be offered this service, to create their own personalised car through Lotus Exclusive."
Lotus Exclusive is available for all Lotus customers in Europe through the Lotus dealer network, with expansion into other regions later in 2016.
Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition. Developed by the Lotus Design team, the Lotus Exclusive scheme has been conceived to inspire customers to further personalise the character of their Lotus cars. Customers will have a choice from an expanded range of exterior colours - or a specially mixed custom hue - in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered four different colours. The interior will also be available in five colours of leather and four colours of stitching thread to give the cockpit a unique touch.
Jean-Marc Gales, CEO of Group Lotus plc said, "In the past we have created a number of cars personalised to the specific requests of individual customers. These stunning cars were produced by a team of skilled craftsmen and women, using their expertise to create something exceptional and unique for the customer. Now all our customers will be offered this service, to create their own personalised car through Lotus Exclusive."
Lotus Exclusive is available for all Lotus customers in Europe through the Lotus dealer network, with expansion into other regions later in 2016.
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