Maranello puts on a light show dedicated to Ferrari's staff
06 Dec 2023|98 views
The Ferrari campus has been turned into a giant canvas, serving as a backdrop for a lightshow designed to celebrate the firm's success as it looks forward to a brighter future.
The lightshow, which illuminates some of the most iconic buildings on the Ferrari campus, is said to be made from more than 400 low-energy elements, including projectors, LED bars, as well as laser effects.
The brick arch which frames Ferrari's historic entranceway now plays host to videos of some the car cars that have passed through it over the years. These include the 125 S, which made its debut here in 1947, all the way down to the two 499P Hypercars that marked the Prancing Horse’s triumphant return to the 24 Hours of Le Mans in June 2023.
The site's former paint shop tower has also been transformed into a large screen onto which is emblazoned the values that the Prancing Horse has always embodied: Individual and Team; Tradition and Innovation; Passion and Achievement.
The firm's wind tunnel was also chosen to symbolise the technological innovation that permeates every area of company life. Here, the aerodynamic flows created inside the tunnel are reproduced on its surface by coloured beams, creatively reinterpreting the work that takes place inside one of the most restricted buildings on the campus.
The journey then moves to the firm's e-building, which is due to be inaugurated come June 2024, but for now gets its 100,000sqm construction area illuminated.
A host of other elements also commemorate Ferrari's other highlights of the year. The faces of workers from various parts of the firm are highlighted, for example, celebrating the firm's move to a broad-based share ownership scheme which will make each employee a shareholder.
Ferrari will continue to host this light show at its campus over the coming days to give all its staff the opportunity to admire it alongside their guests.
The Ferrari campus has been turned into a giant canvas, serving as a backdrop for a lightshow designed to celebrate the firm's success as it looks forward to a brighter future.
The lightshow, which illuminates some of the most iconic buildings on the Ferrari campus, is said to be made from more than 400 low-energy elements, including projectors, LED bars, as well as laser effects.
The brick arch which frames Ferrari's historic entranceway now plays host to videos of some the car cars that have passed through it over the years. These include the 125 S, which made its debut here in 1947, all the way down to the two 499P Hypercars that marked the Prancing Horse’s triumphant return to the 24 Hours of Le Mans in June 2023.
The site's former paint shop tower has also been transformed into a large screen onto which is emblazoned the values that the Prancing Horse has always embodied: Individual and Team; Tradition and Innovation; Passion and Achievement.
The firm's wind tunnel was also chosen to symbolise the technological innovation that permeates every area of company life. Here, the aerodynamic flows created inside the tunnel are reproduced on its surface by coloured beams, creatively reinterpreting the work that takes place inside one of the most restricted buildings on the campus.
The journey then moves to the firm's e-building, which is due to be inaugurated come June 2024, but for now gets its 100,000sqm construction area illuminated.
A host of other elements also commemorate Ferrari's other highlights of the year. The faces of workers from various parts of the firm are highlighted, for example, celebrating the firm's move to a broad-based share ownership scheme which will make each employee a shareholder.
Ferrari will continue to host this light show at its campus over the coming days to give all its staff the opportunity to admire it alongside their guests.
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