Maserati unveils the MCPURA

Maserati has officially unveiled the next iteration of its halo sports car, which now comes with a new moniker: MCPURA. 

Previewed during a digital preview and now making its world premiere at the Goodwood Festival of Speed 2025, the MCPURA marks the next evolution of the MC20, which Maserati first introduced in 2020. Since that model's market introduction in 2021, each year saw an introduction of a new variant of the MC20 - the open-top Cielo in 2022, the track-only MCXtrema in 2023, as well as the GT2 Stradale in 2024 (a number of bespoke models have also been introduced along the way). 

Now, in 2025, the car is effectively getting a facelift, along with a new name. 

The MCPURA gets a number of visual updates, taking cues from high-performance MC20 models like the GT2 Stradale and MCXtrema

The MCPURA essentially brings together some of the elements that have been developed for the different variants in past years, packaged within a body that sees revisions to the exterior design, as well as interior materials and finishes. Here, the focus is evidently on refining and optimising the existing formula. And this time round, both the coupe and convertible (called the Cielo) models are being launched concurrently. 

On the exterior, the MCPURA gets a number of revisions (taking cues from the GT2 Stradale), including a sharper front nose with a Gloss Black finish on the lower elements. The rear end also sees a rework, with a large diffuser to improve aerodynamic efficiency. Of course, there's also new badging on the side of the car. 

But, the biggest exterior change is the paintwork: The MCPURA gets a total of ten colours, including a Devil Orange that is debuting on this model. But this particular colour you see here is developed exclusively for the car's world premiere - AI Aqua Rainbow, matte on the coupe, and gloss on the Cielo. The prism-inspired colour is a blue that changes in the sun, which Maserati says produces a rainbow effect. 

The cabin of the MCPURA sees extensive use of Alcantara that spotlights the car's focus on pure performance

The Cielo also serves up a detail that's unique in its segment - its retractable glass roof, which opens and closes in 12 seconds. It also uses Polymer-Dispersed Liquid Crystal technology to go from clear to opaque with one touch of a button. 

Pop open the butterfly doors and additional revisions can be seen on the car's interior. The steering wheel is new - the design is inspired by the GT2 race car, so it has a flat top and can be optioned with gear change indicator LEDs on the coupe model. The Start and Launch Control buttons are also found on the steering wheel. 

Alcantara also dominates the cabin surfaces, from the steering wheel to the door panels, from the dashboard to the seats. The car is fitted with the same infotainment system as the MC20 (a 10.25-inch central display), but now adds the performance pages from the GT2 Stradale. 

The MCPURA continues to be powered by the 3.0-litre Nettuno V6 engine, producing 621bhp and 730Nm of torque

Like the MC20, the MCPURA uses a carbon fibre monocoque, though it is not identical for the coupe and convertible. For the convertible, the carbon fibre layers are actually arranged differently to increase overall torsional rigidity (to compensate for the lack of a fixed roof), without having to add any additional bracing. 

Powering the MCPURA is the same Nettuno engine, a 3.0-litre V6 that produces 621bhp and 730Nm of torque. This allows the MCPURA to complete the century sprint in 2.9 seconds (just as the MC20 did). But, Maserati says that the car's performance has been revised through software updates, including to the combustion strategy of the engine, as well as the suspension. These updates have been executed from learnings from the more hardcore models, such as the GT2 Stradale and MCXtrema. 

There is currently no indication yet on when the MCPURA will be launched in Singapore. The original MC20 was first previewed locally around 10 months after the global reveal, and officially launched 18 months after the global reveal. Based on that same timeline, the car might be first showcased sometime in 2026, and possibly making its local market introduction at in early-2027.