Mazda aims for new world record with the MX-5

Mazda's MX-5, the best selling roadster of all time, aimed for another Guinness World Record^TM yesterday on 15^th June 2013 in Lelystad, the Netherlands. The event, organised by Mazda is called IMAX-5 2013, and the goal was to shatter the existing record for the "largest parade of Mazda cars" - 459 Mazda MX-5s - set in Essen, Germany in 2010.

IMAX-5 2013 started at 4:30pm, with MX-5s following a 15km route through the fascinating Dutch polder landscape near Lelystad. In addition there was a variety of activities offered at the event grounds after the gates open at noon, such as opportunities to test drive Mazda's new SKYACTIV models and experienced their cutting-edge i-ACTIVSENSE safety technology.

Participants also tested their skills on different race simulators, took in a special display of some of the finest MX-5s on hand and even received a free inspection of their own roadsters.

Further activities included track demonstrations of the Ribank Mazda MaX5 Cup racers as well as Van Herck Racing's three-rotor-engined Mazda3 20B. Finally, the evening featured a film shown at Europe's largest drive-in cinema.

With total sales approaching 1 million cars, the Mazda MX-5 has put smiles on a lot of people's faces over its 24-year history. It has also given rise to many celebrations along the way, when the 500,000^th, 700,000^th and 900,000^th unit rolled off the assembly line and on the MX-5's 20^th birthday.