McLaren and R H U D E announce fashion collaboration

McLaren Racing has announced a collaboration with luxury fashion brand, R H U D E, to produce a set of exclusive capsule collections launching throughout the 2021 Formula One season. The collections will reimagine the powerful stories and iconography of McLaren's renowned Formula One history, conveying the style and energy of racing into innovative and progressive designs.

R H U D E, founded by Rhuigi Villasenor in 2015, is a design venture born out of Los Angeles, balancing luxury techniques with streetwear elements showcased as ready-to-wear and tailored collections. McLaren and R H U D E will bring the brands' pioneering ideals and unique history together to form a collaboration that will pay homage to racing legend Bruce McLaren, as seen through the lens of modern luxury and Rhuigi's own respect for Formula One, resulting in a unique fusion of sport and fashion.

A selection of pieces from the first capsule collection will feature in the 2021 Paris Fashion Week in the R H U D E Fall and Winter 2021 collection, Storms Never Last. The official launch for the first R H U D E x McLaren collection is set for mid-2021 with an exclusive fan digital preview to be announced.