McLaren gets new Regional Director for Asia Pacific region

McLaren has announced the appointment of Charlotte Dickson as its Regional Director for the Asia Pacific region.

Dickson joined McLaren in 2018, following 10 years of work in the luxury automotive sector holding senior positions in sales, marketing, operations, and strategy in Europe and the Middle East.

During her six years with McLaren, Charlotte is described as instrumental in having expanded the firm's presence in the Asia Pacific markets. She also secured a healthy and balanced inventory across the 17-strong retailer network, improved retailer profitability, and secured record qualified car sales in the region, leading to strengthened residual values across all model lines.

Ms. Dickson assumes full executive responsibilities for the Asia Pacific region in her new post, which oversees markets including Australia, Cambodia, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan, Thailand, and Vietnam. She reports directly to McLaren's Chief Sales and Marketing Officer, George Biggs. With almost 15 years of experience in the luxury automotive sector, Ms. Dickson is said to bring immense expertise and determination to the role, given her ability to drive her teams to deliver exceptional sales, dealer, and customer satisfaction as well as innovative partner collaborations.

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