McLaren reveals one-of-one 750S inspired by Las Vegas

Ahead of the upcoming Las Vegas Grand Prix, McLaren Automotive has revealed Project Viva, a one-of-one 750S designed and created by McLaren Special Operations (MSO), the brand's bespoke division responsible for personalisation and one-off commissions.

Rather than recreating the glow and spectacle through colour, MSO translates Las Vegas' rhythm, architecture, and atmosphere through hand-painted monochrome linework. The "Sketch in Motion" livery captures the movement and character of the city - from iconic signage and skyline landmarks to its ties with music and performance.

McLaren describes Project Viva as the celebration of the shared spirit of innovation, ambition, and performance that defines both the marque and Las Vegas itself

MSO's bespoke paints featured on Project Viva include Muriwai White - seen on the shutters and doors within the Muriwai House motif - and Vegas Nights, a new MSO colour developed exclusively for this commission. The deep black finish is infused with subtle flecks of cyan, magenta, and green.

The McLaren 750S Project Viva will be on display at the McLaren Experience Centre within the Wynn Las Vegas Hotel from 13 to 20 November, ahead of the Las Vegas Grand Prix.