McLaren launches new media website
20 Jun 2011|3,118 views
McLaren Automotive’s new media site removes the need for registration to access the majority of its downloadable assets, which continue to be licensed for editorial use only. A password is now only required for materials issued under embargo or available exclusively to specific users. Registration is still necessary for users wishing to receive McLaren Automotive press releases by email.Flags denoting documents available in multiple languages will be positioned under individual file titles. With every press release, image and video published comes the option to link the selected file to one of over 100 social media websites, using a web tool powered by ShareThis.
In addition to latest press releases and images, the new home page includes frames of activity from the official Facebook, Twitter and YouTube pages of McLaren Automotive. Users are able to easily join the conversations the company is hosting in these social media hubs.
McLaren Automotive has published nearly 20 high quality short films for media use since 2009 on its official YouTube channel, recording more than 1.25 million views on its own page and millions more on independent channels. All new films produced by McLaren Automotive will be continue to be hosted on this popular YouTube page, but now available to preview and embed by clicking through from the new site.
The site was developed by global automotive media specialists, Newspress, bringing together all of the strengths of both the industry’s best online press resources and the latest social newsroom technologies.
Mark Harrison, Head of PR at McLaren Automotive said: “McLaren is a company committed to innovation and our new media website is no different. Our previous site benchmarked against the best automotive media websites. We are now benchmarked against the best media websites across all industries. With this new site we will be able to get closer to media operating in multiple communication channels by making our high quality media content easier to access and more enjoyable to engage with.”
Source: McLaren
McLaren Automotive’s new media site removes the need for registration to access the majority of its downloadable assets, which continue to be licensed for editorial use only. A password is now only required for materials issued under embargo or available exclusively to specific users. Registration is still necessary for users wishing to receive McLaren Automotive press releases by email.
Flags denoting documents available in multiple languages will be positioned under individual file titles. With every press release, image and video published comes the option to link the selected file to one of over 100 social media websites, using a web tool powered by ShareThis.
In addition to latest press releases and images, the new home page includes frames of activity from the official Facebook, Twitter and YouTube pages of McLaren Automotive. Users are able to easily join the conversations the company is hosting in these social media hubs.
McLaren Automotive has published nearly 20 high quality short films for media use since 2009 on its official YouTube channel, recording more than 1.25 million views on its own page and millions more on independent channels. All new films produced by McLaren Automotive will be continue to be hosted on this popular YouTube page, but now available to preview and embed by clicking through from the new site.
The site was developed by global automotive media specialists, Newspress, bringing together all of the strengths of both the industry’s best online press resources and the latest social newsroom technologies.
Mark Harrison, Head of PR at McLaren Automotive said: “McLaren is a company committed to innovation and our new media website is no different. Our previous site benchmarked against the best automotive media websites. We are now benchmarked against the best media websites across all industries. With this new site we will be able to get closer to media operating in multiple communication channels by making our high quality media content easier to access and more enjoyable to engage with.”
Source: McLaren
Flags denoting documents available in multiple languages will be positioned under individual file titles. With every press release, image and video published comes the option to link the selected file to one of over 100 social media websites, using a web tool powered by ShareThis.
In addition to latest press releases and images, the new home page includes frames of activity from the official Facebook, Twitter and YouTube pages of McLaren Automotive. Users are able to easily join the conversations the company is hosting in these social media hubs.
McLaren Automotive has published nearly 20 high quality short films for media use since 2009 on its official YouTube channel, recording more than 1.25 million views on its own page and millions more on independent channels. All new films produced by McLaren Automotive will be continue to be hosted on this popular YouTube page, but now available to preview and embed by clicking through from the new site.
The site was developed by global automotive media specialists, Newspress, bringing together all of the strengths of both the industry’s best online press resources and the latest social newsroom technologies.
Mark Harrison, Head of PR at McLaren Automotive said: “McLaren is a company committed to innovation and our new media website is no different. Our previous site benchmarked against the best automotive media websites. We are now benchmarked against the best media websites across all industries. With this new site we will be able to get closer to media operating in multiple communication channels by making our high quality media content easier to access and more enjoyable to engage with.”
Source: McLaren
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