McLaren P1 successor has been confirmed
20 May 2013|5,008 views
Attempting to answer the question left by the mission statement of the P1, which is that it "will maintain its status as the best super sports car the world has ever seen until a successor is built," Autocar inquired about the supercar's following act. The company's Head of Sales and Marketing explained that not only will it be a decade before the next flagship arrives.
He said, "The only way a car like the P1 works is by being exclusive and having a short product cycle. After that, you have to step back from the market for a few years. These sort of launches can only happen every ten years or so."
If that is true, it'll be the same way the world waited nine years for the Ferrari LaFerrari to succeed the Enzo.
The McLaren F1 didn't fulfill its sales ambitions but it did become a legend. The clock has just started on the McLaren P1, but with a rough figure of 30 cars in the order books, it should avoid the former fate.
Attempting to answer the question left by the mission statement of the P1, which is that it "will maintain its status as the best super sports car the world has ever seen until a successor is built," Autocar inquired about the supercar's following act. The company's Head of Sales and Marketing explained that not only will it be a decade before the next flagship arrives.
He said, "The only way a car like the P1 works is by being exclusive and having a short product cycle. After that, you have to step back from the market for a few years. These sort of launches can only happen every ten years or so."
If that is true, it'll be the same way the world waited nine years for the Ferrari LaFerrari to succeed the Enzo.
The McLaren F1 didn't fulfill its sales ambitions but it did become a legend. The clock has just started on the McLaren P1, but with a rough figure of 30 cars in the order books, it should avoid the former fate.
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