Mercedes-AMG to acquire 25 percent interest in MV Agusta

The sports car and performance arm of Mercedes-Benz, Mercedes-AMG, and renowned motorcycle manufacturer MV Agusta have signed a cooperation agreement on a long term partnership. Cooperation between the two high end brands with long traditions and histories will include the area of marketing and sales. At the same time, Mercedes-AMG will acquire a 25 percent interest in the Italian motorcycle firm.

Headquartered in Varese, Italy, MV Agusta, was established in 1945 by Domenico Agusta. The North Italian manufacturer attained international renown for its advanced technology and high performance, which helped to make it one of the most successful brands in the world of motorcycle racing. The company currently employs a workforce of approximately 260 employees at its headquarters located on the shore of Lago di Varese in Northern Italy, of whom 90 work in the area of research and development.

Through the sales and marketing partnership with Mercedes-AMG, the producer of high-performance motorcycles should further accelerate its growth, which has been at a double-digit rate for the past five years.