Mercedes-Benz releases new ad highlighting its Brake Assist System Plus

Mercedes-Benz has released a new advertisement highlighting it's Brake Assist System Plus, the automatic braking system fitted in the new C-Class.

The video is a humurous take on children playing with toy cars, and their propensity for crashing and destroying them. In it, the children are given a set of cars, fitted with magnets, that prevents them from crashing into each other. Frustration, tears, and mayhem ensues.

The creative campaign highlights Mercedes-Benz's technology, which uses two radar systems to detect other vehicles on the road, and will apply the brakes if necessary. It will also flash the brake lights to warn drivers behind. The inclusion of Cross-Traffic Assist applies the same measures at intersections, while Pre-Safe Brake adds pedestrian detection into the mix, as well.

Check out the video above to see the technology in action.