Upcoming Mercedes-Benz GLC to feature new design language

Mercedes-Benz has confirmed that the first series production vehicle to showcase its new design philosophy - Sensual Purity - will be the upcoming, all-new GLC with EQ Technology, which will celebrate its world premiere at the IAA Mobility show in September 2025.

The chrome grille is one of the most visual representations of Mercedes-Benz's DNA, and as such, marks an important step for the brand. On the new all-electric GLC, it has transitioned into an illuminated work of art and features a wide chromed frame, a smoked-glass-effect lattice structure, and integrated contour lighting. This optional high-tech pixel graphic - featuring a total of 942 backlit dots - can even be animated and brings the electric GLC to life.

In addition, the new GLC with EQ Technology marks a turning point in the mid-sized segment for Mercedes‑Benz as the first model in a completely new family of vehicles featuring MB.OS, the superbrain powering every new Mercedes‑Benz.