MINI to premiere new crossover concept come July 2022
15 Jun 2022|1,019 views
MINI has announced that it will unveil a new crossover concept come July 2022 which will offer us a first glimpse into the firm's new design language which will be adopted by the firm's new model lineup.
The new design language is said to embody an ethos of 'Charismatic Simplicity'. Described as a clear and reduced design, this ethos is also said to offer designs that intuitively focus on the essence of the brand. Each new MINI model under this new language is said to develop a strong individual character of its own, while still retaining that MINI urban character and its community's innovative spirit.
A new generation, fully-electric MINI 3-Door, set to sport the firm's new design languarge, is already undergoing winter testing in Sweden This new generation model lineup will sit atop a newly developed vehicle architecture that has been developed for purely electric mobility right from the outset.
The new model lineup is already confirmed to comprise of a new MINI 3-door, equipped with a pure electric drivetrain and designed to offer pure urban driving pleasure, while a successor to the current MINI Countryman will also be hitting the road, likewise equipped pure electric drivetrain.
This concept, also equipped with a purely electric drivetrain, will also be explored as a possible addition to the lineup as a crossover model for the premium small-car segment.
The new cars are also said to come with a new fully digital display and control unit, utilising OLED technology as first presented in the MINI Vision Urbanaut. This display will retain the archetypal MINI circular central housing in the middle of the dashboard.
The new design language is said to embody an ethos of 'Charismatic Simplicity'. Described as a clear and reduced design, this ethos is also said to offer designs that intuitively focus on the essence of the brand. Each new MINI model under this new language is said to develop a strong individual character of its own, while still retaining that MINI urban character and its community's innovative spirit.


The new model lineup is already confirmed to comprise of a new MINI 3-door, equipped with a pure electric drivetrain and designed to offer pure urban driving pleasure, while a successor to the current MINI Countryman will also be hitting the road, likewise equipped pure electric drivetrain.
This concept, also equipped with a purely electric drivetrain, will also be explored as a possible addition to the lineup as a crossover model for the premium small-car segment.
The new cars are also said to come with a new fully digital display and control unit, utilising OLED technology as first presented in the MINI Vision Urbanaut. This display will retain the archetypal MINI circular central housing in the middle of the dashboard.
MINI has announced that it will unveil a new crossover concept come July 2022 which will offer us a first glimpse into the firm's new design language which will be adopted by the firm's new model lineup.
The new design language is said to embody an ethos of 'Charismatic Simplicity'. Described as a clear and reduced design, this ethos is also said to offer designs that intuitively focus on the essence of the brand. Each new MINI model under this new language is said to develop a strong individual character of its own, while still retaining that MINI urban character and its community's innovative spirit.
A new generation, fully-electric MINI 3-Door, set to sport the firm's new design languarge, is already undergoing winter testing in Sweden This new generation model lineup will sit atop a newly developed vehicle architecture that has been developed for purely electric mobility right from the outset.
The new model lineup is already confirmed to comprise of a new MINI 3-door, equipped with a pure electric drivetrain and designed to offer pure urban driving pleasure, while a successor to the current MINI Countryman will also be hitting the road, likewise equipped pure electric drivetrain.
This concept, also equipped with a purely electric drivetrain, will also be explored as a possible addition to the lineup as a crossover model for the premium small-car segment.
The new cars are also said to come with a new fully digital display and control unit, utilising OLED technology as first presented in the MINI Vision Urbanaut. This display will retain the archetypal MINI circular central housing in the middle of the dashboard.
The new design language is said to embody an ethos of 'Charismatic Simplicity'. Described as a clear and reduced design, this ethos is also said to offer designs that intuitively focus on the essence of the brand. Each new MINI model under this new language is said to develop a strong individual character of its own, while still retaining that MINI urban character and its community's innovative spirit.


The new model lineup is already confirmed to comprise of a new MINI 3-door, equipped with a pure electric drivetrain and designed to offer pure urban driving pleasure, while a successor to the current MINI Countryman will also be hitting the road, likewise equipped pure electric drivetrain.
This concept, also equipped with a purely electric drivetrain, will also be explored as a possible addition to the lineup as a crossover model for the premium small-car segment.
The new cars are also said to come with a new fully digital display and control unit, utilising OLED technology as first presented in the MINI Vision Urbanaut. This display will retain the archetypal MINI circular central housing in the middle of the dashboard.
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