MINI's test drive goes beyond the showroom

MINI Singapore took the unconventional route when it launched the brand activation campaign titled 'MINI We Tow You Drive'. The company partnered a local tow service company and surprised drivers by offering them MINI cars to drive while their own cars were being towed away.  

It was a win-win situation for both MINI and the drivers whose cars had broken down as service was rendered to drivers when they needed it most and MINI too created opportunities for more drivers to test drive their vehicles.

Watch the video above or visit this link: https://www.facebook.com/MINI.Singapore to find out more.