New Discovery Sport engages customers with interactive experience
15 Dec 2014|2,874 views
With the new Discovery Sport going on sale nationally on 22nd January 2015, customers are already visiting Land Rover retailers to find out more about the new model. The new technology delivers a life-like 3D model to showrooms.
When visiting the Land Rover retailer, customers will be encouraged to put on a Durovis Dive headset, which contains an iPhone 5S preloaded with an app. Visitors will then be directed to look at an activation marker on the floor where they will be immersed in a detailed photo-realistic 3D model of the new Discovery Sport.
Customers will be able to walk around the vehicle to get a full sense of the size and scale of the car. At specific points, different animations will appear to demonstrate new features. When arriving at the driver's door, it will open to allow a full 360-degree view of the interior. At the rear the tailgate will open and customers will be able to witness the versatility of the vehicle, including its unique to class 5+2 slide and recline seating arrangements.
Land Rover has unveiled innovative Augmented Reality (AR) technology to support the launch of the new Discovery Sport bridging the gap between the announcement and vehicles arriving in showrooms. The digital initiative will be rolling out across all 117 Land Rover retailers in the U.K.
With the new Discovery Sport going on sale nationally on 22nd January 2015, customers are already visiting Land Rover retailers to find out more about the new model. The new technology delivers a life-like 3D model to showrooms.
When visiting the Land Rover retailer, customers will be encouraged to put on a Durovis Dive headset, which contains an iPhone 5S preloaded with an app. Visitors will then be directed to look at an activation marker on the floor where they will be immersed in a detailed photo-realistic 3D model of the new Discovery Sport.
Customers will be able to walk around the vehicle to get a full sense of the size and scale of the car. At specific points, different animations will appear to demonstrate new features. When arriving at the driver's door, it will open to allow a full 360-degree view of the interior. At the rear the tailgate will open and customers will be able to witness the versatility of the vehicle, including its unique to class 5+2 slide and recline seating arrangements.
With the new Discovery Sport going on sale nationally on 22nd January 2015, customers are already visiting Land Rover retailers to find out more about the new model. The new technology delivers a life-like 3D model to showrooms.
When visiting the Land Rover retailer, customers will be encouraged to put on a Durovis Dive headset, which contains an iPhone 5S preloaded with an app. Visitors will then be directed to look at an activation marker on the floor where they will be immersed in a detailed photo-realistic 3D model of the new Discovery Sport.
Customers will be able to walk around the vehicle to get a full sense of the size and scale of the car. At specific points, different animations will appear to demonstrate new features. When arriving at the driver's door, it will open to allow a full 360-degree view of the interior. At the rear the tailgate will open and customers will be able to witness the versatility of the vehicle, including its unique to class 5+2 slide and recline seating arrangements.
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