New online tyre portal TyreQueen launched

TyreQueen is a brand new tyre portal, which offers motorists an extensive range of tyres at affordable prices. Boasting more than 20 different brands of tyres, consumers will be able to choose from high-performance tyres to mass-market options for replacement due to wear and tear.

The portal which carries a total of USD$5million (S$6,345,500) worth of tyre stock is established by Ms Valerie Tan, CEO of TyreQueen. Ms Tan, who started out running a parallel import car business, has streamlined her business to focus on car exportation in recent years.

Offline, TyreQueen is already supplying tyres to businesses and transport firms with large fleets of vehicles. Some of the tyre brands found on TyreQueen range from Continental, Pirelli, Michelin, Bridgestone, Goodyear, Yokohama to mass-market brands like Toyo and Kumho.

Ms Tan is positive about consumers' response to the new portal. "With the current market, the trend has already shifted from changing cars every few years to avoid the hassles of maintenance to taking care of your existing car well so that it can be driven for a few more years without giving you a headache. Everybody knows tyre costs form a substantial part of a car's running costs. With the cost of car ownership the way it is now, we feel that our value proposition of quality tyres at affordable cost will ease the burden of many motorists," said Ms Tan

Once purchases are made online, consumers get a choice to have the tyres delivered to their billing address, preferred workshop, or several other established workshops in different parts of Singapore carefully selected and appointed by TyreQueen.

TyreQueen plans to expand its reach to the region after its Singapore launch. Some of the key regional markets earmarked for expansion include Malaysia, Indonesia, Thailand, Vietnam and Myanmar. In addition to tyres, it will also be selling tyre rims online to complete its offerings.

TyreQueen's workshop at Turf City (A48 and A49, 210 Turf Club Road, Singapore 287995) operates daily from 9:00am to 9:00pm.
The second and third workshop at Bartley Biz Centre (Blk 13 Kaki Bukit Road 4 #01-05 Singapore 417807) and Woodlands Auto Hub (180 Woodlands Industrial Park E5 #01-07 Singapore 757512) will be operating from December this year.

For more information, please visit www.tyrequeen.com