New special editions and laser HUD enhance the Range Rover Evoque

Land Rover has just announced a SW1 Special Edition Evoque - the first in a series of 'Inspired by Britain' special editions from Jaguar Land Rover's award winning design team. The new models provide additional personalisation opportunities for Evoque customers around the world.

The Union Jack flag with its familiar combination of red, white and blue provides a remarkable theme for the Evoque. The SW1 Evoque will be on display during the consumer days of the Paris Motor Show, and will be available for customers to order from mid-October.

The SW1 Evoque will be offered in Firenze Red, Fuji White, Loire Blue, Santorini Black and Corris Grey with a contrast Fuji white roof and gloss Fuji white 20-inch alloy wheels.

Stylish Union Flag graphics are featured on the rear spoiler and the white door mirror housings. White tick decals also adorn the bodywork - changed to red for the Fuji White paint option.

The cabin is furnished with Taurus Ebony leather upholstery, door inserts, arm rests and facia trim picked out with contrast Cirrus stitching. A stand out anodised red finish is applied to the rotary shift controller and shift paddles for models fitted with the nine-speed automatic transmission, while versions with the manual transmission receive a unique themed gear lever insert.

Headrests are finished with tags bearing the Union Flag colour graphic, and this is repeated on the carpet mats with Ebony binding. As a finishing touch, the same motif, rendered in monochrome, is etched into the sill plates and vehicle key.

The Evoque is also now available with an advanced integrated laser Head-Up Display (HUD). The secondary driver information display projects useful information directly onto the vehicle's windscreen and into the driver's field of vision. Akin to the upcoming Jaguar XE, the Land Rover system features laser holographic techniques, resulting in superior colour saturation, brightness and contrast compared to rival systems, in a small and lightweight package.

Available to order now as an option, in almost all markets, Land Rover believes the HUD functionality will vary to ensure an optimal customer experience.