Nissan Crossing brand experience goes virtual

Nissan has launched its Nissan Crossing gallery in virtual reality.

Nissan Crossing, located in Tokyo's Ginza district, is a brand experience gallery where visitors can gain an understanding of the Nissan Intelligent Mobility vision and experience what driving will be like in the future.

Now the physical location has been recreated in virtual reality, showcasing the all new Ariya electric crossover. Keen on seeing the virtual gallery yourself? It can be found under the name 'Nissan Crossing' on the social VR platform VRChat in the 'Worlds' category.

The VR venue provides a new means of digital communication and offers a variety of content and experiences, including new announcements and briefings. An inaugural tour will be held by year-end to highlight the risks of climate change and how a future with electric vehicles could look.