Nissan unveils new concept sedan and introduces Nismo to the Chinese market
01 May 2014|3,568 views
Nissan recently took the wraps off the Lannia Concept, a global concept addressing the lifestyle of China's rising 'Post-80s' generation. "Lannia Concept joins our growing family of China focused models. It was designed by the Chinese, built by the Chinese for the Chinese people, and ultimately, for the world," said Nissan's Chief Planning Officer, Andy Palmer.
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Its Chinese name - lan niao, yin xiang - was also announced in honour of the legendary Nissan Bluebird, whose spirit is reborn.
The Lannia Concept was conceived from the strong collaboration between Nissan Design China in Beijing and the Nissan Global Design Centre - and features a sporty, sleek and agile design that Nissan believes addresses the tastes and values of contemporary 'Post-80s' Chinese trendsetters.
At the event held in Beijing recently, Mr. Palmer also announced the official launch of Nismo - Nissan's global motorsports and performance brand.
A series of technologies were also unveiled at the event, including Nissan's Smart Rear View Mirror technology, set for global introduction in 2015, and Autonomous Driving technology, announced to be commercialised by 2020.
Such innovations are part of Nissan's Zero Fatality vision - to realise an automotive society which is safe for all drivers, passengers and non-motorists on the road.
Nissan recently took the wraps off the Lannia Concept, a global concept addressing the lifestyle of China's rising 'Post-80s' generation. "Lannia Concept joins our growing family of China focused models. It was designed by the Chinese, built by the Chinese for the Chinese people, and ultimately, for the world," said Nissan's Chief Planning Officer, Andy Palmer.
He recognised the heavy involvement of the local Chinese teams spanning from market research to design that led to the birth of the Lannia Concept.
Its Chinese name - lan niao, yin xiang - was also announced in honour of the legendary Nissan Bluebird, whose spirit is reborn.
The Lannia Concept was conceived from the strong collaboration between Nissan Design China in Beijing and the Nissan Global Design Centre - and features a sporty, sleek and agile design that Nissan believes addresses the tastes and values of contemporary 'Post-80s' Chinese trendsetters.
At the event held in Beijing recently, Mr. Palmer also announced the official launch of Nismo - Nissan's global motorsports and performance brand.
A series of technologies were also unveiled at the event, including Nissan's Smart Rear View Mirror technology, set for global introduction in 2015, and Autonomous Driving technology, announced to be commercialised by 2020.
Such innovations are part of Nissan's Zero Fatality vision - to realise an automotive society which is safe for all drivers, passengers and non-motorists on the road.
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