Over 1,600 Lamborghinis support Movember movement

Lamborghini's support for the Movember movement is said to have seen a total of 1,600 of its vehicles, coordinated by the firm's dealers worldwide, participating.

Established in London in 2003, Movember aims to inform and raise funds worldwide for the treatment of certain men's health issues, including prostate cancer, testicular cancer, mental health, and suicide.

A total of 80 Lamborghinis gathered in Newport Beach in the U.S.A for one of the numerous bull runs organised by the firm

This year, Lamborghini dealers and customers organised a host of 'bull run' rallies which were participated with cars decorated with adhesive moustaches on their hoods. The largest of such gatherings was held in Newport Beach in the U.S.A, with a total of 80 cars participating.

Lamborghini also organised a fundraiser for the movement, which saw more than $333,600 (€230,000) donated. The firm additionally collaborated with Gillette during the World Finals at Vallelunga, which saw the world's leading company in shaving products set up a booth that was visited for the occasion by one of the association's founders and by Lamborghini executives, who together trimmed their beards and moustaches as a sign of support for Movember.

Lamborghini also launched a project with the Bologna Football Club for the movement which saw a Huracan Tecnica displayed outside the Renato Dall'Ara stadium in Bologna. This car was decorated with multiple QR codes linked to exclusive social media content and unpublished interviews with the football club's players that discuss the importance of mental health and the topic of cancer prevention.