Porsche AG sets new sales record in 2016

In 2016, Porsche AG far exceeded its 2015 record. The Stuttgart-based sports car manufacturer delivered a total of 237,778 vehicles around the world, some six percent more than the previous record. The key drivers of growth were Europe, the U.S.A and China. The Macan and the new 718 Boxster had a particularly positive effect on the result. The excellent response to the new Panamera provides an additional boost.

There were 12,848 deliveries of the 718 Boxster, exceeding last year's result by nine percent. Meanwhile, the legend of the Porsche 911 continues. With a total of 32,409 models delivered, sales of the 911 once again grew by two percent, helping it to maintain its special position in the market for exclusive sports cars. The Macan reinforced its position as the best-selling Porsche with 95,642 vehicles delivered, representing an increase of 19 percent.

In the sales regions, Europe surpassed last year's excellent result by five percent, delivering 78,975 vehicles. Germany remained stable at 29,247 vehicles delivered. Porsche has also continued its success story in the U.S.A, where last year the company delivered 54,280 models, some five percent more than in 2015. China is once again the strongest individual market, with a total of 65,246 vehicles delivered - an increase of 12 percent. Porsche is responding to the good level of demand by further expanding its dealerships and it plans to open the Porsche Experience Center in Shanghai in 2017.