Preeti Gupta returns to her previous role at BMW Group Asia
12 Feb 2025|922 views
Having joined BMW Group Asia in the role of Corporate Affairs Director in April 2016, Ms Preeti Gupta switched over to the role of Director of Sales Channel and Network Development since June 2023. However, on 22 January 2025, the brand has announced that the highly experienced Ms Gupta will be returning to her previous role.
The brand is acutely aware that with the ever-evolving automotive industry, 2025 will surely bring about new challenges. Keeping in line with its corporate affairs strategy, which is to ensure that a finger is kept on the pulse of the market and to stay one step ahead, the Group is confident that Ms Gupta is best placed to take them through this upcoming phase.
During her tenure as Director of Sales Channel and Network Development, Ms Gupta and her team successfully deployed the Retail.Next concept in 19 dealerships and service centres throughout the BMW Group Asia region and successfully led her team in the digital transformation of the business. During this period, she also continued her responsibilities as Sustainability Lead for the organisation, driving CSR initiatives, communicating our ESG messages to key stakeholders, and leading the Polaris Award initiative for BMW Group Asia Dealer Partners.
In the meantime, Lars Nielsen, BMW Group Asia's Managing Director, will assume interim responsibility for the Sales Channel and Network Development team until Ms Gupta's successor is announced.
Having joined BMW Group Asia in the role of Corporate Affairs Director in April 2016, Ms Preeti Gupta switched over to the role of Director of Sales Channel and Network Development since June 2023. However, on 22 January 2025, the brand has announced that the highly experienced Ms Gupta will be returning to her previous role.
The brand is acutely aware that with the ever-evolving automotive industry, 2025 will surely bring about new challenges. Keeping in line with its corporate affairs strategy, which is to ensure that a finger is kept on the pulse of the market and to stay one step ahead, the Group is confident that Ms Gupta is best placed to take them through this upcoming phase.
During her tenure as Director of Sales Channel and Network Development, Ms Gupta and her team successfully deployed the Retail.Next concept in 19 dealerships and service centres throughout the BMW Group Asia region and successfully led her team in the digital transformation of the business. During this period, she also continued her responsibilities as Sustainability Lead for the organisation, driving CSR initiatives, communicating our ESG messages to key stakeholders, and leading the Polaris Award initiative for BMW Group Asia Dealer Partners.
In the meantime, Lars Nielsen, BMW Group Asia's Managing Director, will assume interim responsibility for the Sales Channel and Network Development team until Ms Gupta's successor is announced.
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