Range Rover SV Black makes North American debut

The Range Rover SV Black has made its North American debut at Design Miami 2025, and in celebration, the brand presented the "Dipped in Black" installation, which explores the timeless strength and appeal of the colour black in design.

The model is set within a space that takes inspiration from Mies van der Rohe's Seagram building in New York. An interior wall is recessed in part to mimic the datum of golden light visible on the Seagram building's facade. This continuous line of golden light is illuminated from the building's interior spaces as night falls and the exterior is bathed in black.

The Range Rover SV Black is described as a statement of design purity that celebrates the timeless appeal of an all-black specification

At the 2025 Design Miami, this illuminated band features a series of design objects that, like Range Rover SV Black, are each amplified by the power of black as a colour. Curated in partnership with the Design Miami team, the design pieces span disciplines and cultures as they echo the principles that define Range Rover SV Black: Modernism, precision, and elegance.

A soundscape designed by award‑winning music and sound design studio, Father, and inspired by Range Rover SV Black's haptics, immerses visitors as they enter the space. Within the car, Sensory Floor represents an evolution of Range Rover's pioneering Body and Soul Seat (BASS) technology. For the first time ever, Range Rover incorporates haptic feedback through the floor mats in addition to the seats.

Available exclusively on Range Rover SV models, Sensory Floor creates an expansive and immersive listening experience, allowing occupants to physically feel the music. Father's bespoke soundscape captures its essence, transmitting an all‑encompassing haptic audio throughout the Dipped in Black installation space.