Renault Clio celebrates 30 years in the making with new advert

Renault is celebrating 30 years in the making of the Clio with a new advertising campaign.

Created by Publicis.Poke, the advertisement travels through three decades of the iconic car, which is the best-selling French car of all time with over 15 million sold to date.

As a hero model for the brand and a main flag bearer for many years, the campaign tracks the development of the Clio, with changes in culture and society over the same period.

The 30 and 60 second TV spots portray the story of two young friends and their shared experience of the quintessentially 90's school 'French exchange', and the relationship that blossoms over the following 30 years, each decade punctuated by an edition of the famous Clio. The advert utilises the well-known track Wonderwall by Oasis.

The fifth generation of the Renault Clio is the latest model of the best-selling car of its type in Europe and features the latest technological innovations and the iconic style that have marked out its ultra-successful predecessors over the past three decades. With an evolutionary exterior styling and a revolutionary interior, the Clio sets new standards for quality, technology and practicality.

The extended cut of the advertisement can be viewed here.