Rolls-Royce Wraith 'Inspired by Film' accepted into BFI national archive

The groundbreaking Rolls-Royce Motor Cars Wraith launch film, 'And the World Stood Still', has been accepted into the BFI (British Film Institute) National Archive, the world's most significant collection of film and TV. To celebrate the event, Rolls-Royce Motor Cars created Wraith 'Inspired by Film', which debuted at the 2015 New York Auto Show.

The film, which won a Gold Award at the 26^th International Visual Communications Association (IVCA) Awards, caught the attention of the BFI's Senior Curator for Non-Fiction Films, Patrick Russell, who considered it a striking piece of contemporary cinematography and so decided to accept it into the archive.

"We are delighted to see Rolls-Royce's Wraith launch film enter the BFI's collection. We selected it for preservation as it is an outstanding and award-winning example of modern corporate promotional filmmaking. It's a powerful use of the film medium for product launch purposes, executed with impeccable craftsmanship," commented Russell.

The film, 'And the World Stood Still', introduced Wraith as the most powerful and technologically-advanced Rolls-Royce in history. Filmed at a secret location near Barcelona, the shoot included an innovative 'Timeslice' (frozen time) sequence created using 100 SLR cameras; the longest purpose-built camera rig in Europe; an award-winning film director; 36 computers; 1.5km of cables and one prototype Rolls‑Royce Wraith. A behind the scenes film was also launched after the Company was inundated with requests from fans across social media networks worldwide.