Rolls-Royce's Whispers now offers a digital world of curated luxury

In February of 2020, Rolls-Royce shared details of the world's most exclusive members' club, an application named Whispers, a digital House of Rolls-Royce.

Whispers offers transformative experiences to an extraordinary community of like-minded individuals - rare and desirable products, whimsical treasures and exclusive Rolls-Royce previews, curated by the marque's Luxury Intelligence Unit, only available to clients of all Goodwood-manufactured Rolls-Royce motor cars.

In 2018, Whispers was launched to a select group of globally distributed clients, evolving and adapting in close collaboration with its users. Many of the unique and often whimsical offerings, to the delight of its members, were truly astounding.

An expedition to Antarctica, a chance to build your own personal racetrack, even a private performance by a world-class orchestra, could be yours at the touch of a button. The founding principle was to 'Inspire Greatness'.

When the world became grounded due to the onset of a global pandemic, the Luxury Intelligence Unit pivoted to explore exceptional offerings that could be experienced by clients, in the safety of their own homes.

Nature has been welcomed into Whispers members' homes in several ways. Evocative thought pieces on mood-enhancing environments, such as examining the power of plants and the extraordinary health benefits they bring, have been eagerly read by members. Biophilic design - incorporating the natural world into an architectural environment - has also garnered great interest.

For those missing the great outdoors, the Luxury Intelligence Unit's roundup of the best interactive live-streamed safaris have brought the African wilderness into the comfort of members' own homes.

Online courses allowing members to immerse themselves in the world of design, photography and abstract paintings have proved to be popular diversions, whilst virtual performances by esteemed theatre groups have replaced the customary red-carpet experiences.

Health and wellness has also been popular with 'digital-care' packages from the most luxurious hotels and spas around the world, keeping Whispers members in-tune with their inner selves. Members have been drawn to the extraordinary world that Rolls-Royce inhabits.

From inspiring virtual cookery classes with prominent chefs around the world, exquisite home dining experiences to a collection of the world's best home delivery services, gastronomy remains at the fore of Whispers members' interests.