The BMW Group aims for a million electrified vehicles in 2021

The BMW Group is focusing on the next electromobility milestone. "By the end of 2021, we aim to have a total of one million electrified vehicles on the roads," stated Oliver Zipse, Chairman of the Board of Management of BMW AG, at the International Motor Show in Frankfurt on Tuesday. "We are already right at the forefront of electromobility. No manufacturer has delivered more electrified cars to customers in Germany so far this year than the BMW Group. In Norway, three out of every four new BMW Group vehicles sold have an electrified drivetrain."

Looking ahead to the next decade, Zipse expects electromobility to develop at different rates around the world - due to the differences in infrastructure, customer driving profiles and political frameworks. According to BMW Group forecasts, customer demand should ensure that over 50% of new vehicle registrations in China's premium segment will be pure electric vehicles in 2030. The figure for Europe will be only about half that number. The U.S.A, the world's second largest vehicle market, will be at about the same level as Europe.

Zipse confirmed the plan announced in June to significantly increase the tempo of its electromobility expansion - the 25 electrified models previously announced for 2025 will now be available two years earlier, in 2023. More than half of these 25 models will be fully electric. The basis for this is provided by flexible vehicle architectures for fully electric vehicles, plug-in hybrids and models with combustion engines, as well as a highly flexible production system. As a result, the company is able to respond quickly to local market demand.

Electromobility can also make a key contribution to climate protection. The BMW Group believes that the customer will play a decisive role in this, because technology can only have a real impact if customers want it and use it.