'The extra hour' installation by Audi and Lego at Design Miami/

More freedom thanks to more time: the central customer benefit offered by autonomous driving is being showcased by Audi at this year's Design Miami/ exhibition, which will be held from 30^th November to 4^th December 2016. Audi worked together with the Lego Group to develop 'The extra hour' installation specifically for the exhibition.

Self-driving cars relieve the strain on drivers while giving them precious added time, since their hands and minds are freed up for other things during the drive. As a result, the Audi of tomorrow will become a place to work, relax and enjoy experiences. At Audi, this time gain is symbolised by the 25^th hour - 'The extra hour'.

At Design Miami/, Audi partnered with the Lego Group to give this new freedom a visual form with an installation. The Audi RS7 piloted driving concept, placed at the centre of a giant clock face, represents the focal point of this brand presentation. Also on display will be the giant numeral 25, made completely from Lego bricks.

Design Miami/ is viewed as a worldwide design forum and each year draws the most influential art collectors, gallery owners, designers, curators and critics from all over the world to Miami. Audi has been the exclusive automotive partner to the exhibition since 2006.