The GranTurismo Zeda points Maserati to the future

Maserati has unveiled the GranTurismo Zeda to mark the end of production of the Maserati GranTurismo. The new car coincides with the brand's recent announcement regarding production innovations, electrification and autonomous driving, as renovation work commences at the Viale Ciro Menotti plant in Modena.

The unique model sports futuristic exterior shades designed by Centro Stile Maserati, and tells the story of the dawn of a new era through colours and materials. The GranTurismo Zeda is the bridge which connects the past, the present and the future of Maserati.

Observing the model from the rear section to the front, the surfaces change and become richer, shifting from a light satin finish to a burnished 'metallurgic' effect. The midsection slowly morphs once again, deepening all the way to Maserati blue. The blue also evolves, becoming energetic, electric, it seems alive, it seems like a mirror.

The finished overall effect is a masterpiece in its complex use and juxtaposition of vastly differing effects, Just as how through manual skills Maserati goes back in time, but with today's technology and know-how the firm is also constantly evolving towards the future.

The end of production of the Maserati GranTurismo and GranCabrio marks the beginning of a new path for the Modena plant.

Work is already under way to update the production line in view of a total renovation that will see the facility devoted to the construction of the new super sports model, a high-performance car, characterised by state-of-the art technology and scheduled to launch in 2020.

Work has already started on a paint shop, a completely new addition to the facility, equipped with low environmental-impact, innovative technologies and boasting a special design enabling customers to personally view their cars as they are painted.