The Macan remains Porsche’s best-selling model line

Between January and June 2025, Porsche recorded a total of 146,391 vehicles delivered to customers worldwide, of which 36.1% were electrified. The strongest growth among its six model lines was recorded by the Macan with 45,137 examples delivered, a 15% increase. The Panamera also performed well with 14,975 deliveries, a 13% increase as compared to 2024.

North America remains Porsche's largest sales region, with 43,577 deliveries and a 10% increase compared to 2024. This marks the strongest first half of the year in the region's history. This increase is mainly due to higher product availability in the market and the price protection offered in the first half of the year due to increased import tariffs.

In Europe (excluding Germany), Porsche delivered 35,381 vehicles in the first half of 2025, representing an 8% decrease from the previous year. In the home market of Germany, 15,973 customers took delivery of their vehicles - a decrease of 23%. The decline in both regions is partly due to a strong prior-year period with catch-up effects from 2023.

Looking ahead, Porsche expects the environment to remain challenging and emphasises the importance of working closely with its sales regions to carefully balance supply and demand, in line with its 'value over volume' strategy.