The new Ferrari Store Singapore was launched by Fernando Alonso last week

Ferrari Store Singapore celebrated its official opening in grand style last week with two-time F1 Drivers' Champion Fernando Alonso authenticating the Singapore store amidst guests and fans.

The new Ferrari Store operates out of a new location in the suave Marina Bay Sands integrated resort and brings the automaker's new retail concept to the city-state.

With an emphasis on its products, the latest design elements and fixtures brings together Ferrari's history and heritage amidst the backdrop of modern aesthetics.

The driving force of the new Ferrari retail concept is the integration of both dynamic and static images, serving as a guide through the merchandise spaces, subtly introducing each of the different areas and providing visual cues to important moments in the marque's history.

The Fan area occupies the first section of the store, and proudly translates Ferrari's core racing-defined brand values of dynamism and speed. The spirit and heartbeat of the Scuderia Ferrari race team is reflected through the full-sized replica F1 single seater in addition to other high-tech materials and finishes.

The Lifestyle area features an atmospheric palette of colours and textures, filling the retail space with distinct Italian tradition, history and elegance. Capturing this elegance is the Ferrari PR1MA Lifestyle collection. The exclusive collection is a tribute to the personalities, icons and values that, since 1947, have created and continue to nourish the Prancing Horse.

The collection is crafted using the finest materials with great attention to detail paid by a 100 percent Italian workmanship - just like its cars which roll out of Maranello.