Trans Eurokars confirms Mazda franchise takeover
20 Oct 2011|6,915 views
Trans-Eurokars will start running the Mazda franchise as early as Nov 1 or latest, by Dec 1.The Group will operate out of Mazda's current showroom at 315 Alexandra Road, next to Ikea, until October next year to fulfil a lease requirement. The showroom will then move to 23 Leng Kee Road, where the Opel showroom is located, before a dedicated Mazda facility is built, the paper added.
Mr Kwee told the paper that a flagship Mazda building will be built at No. 5 Leng Kee Road. Currrently location also houses the Trans-Eurokar office and the Saab showroon.
The businessman admitted that it is not easy selling Japanese cars in the current climate that is dominated by premium German brands.
But Mr Kwee expressed hope that Mazda has a long-term future, what with new models coming here next year. These include the CX-5 crossover in 2012's first quarter, the Mazda5 and the CX9.
The Mazda franchise has been held by the Phng family for 55 years. Troubles started when a shrinking supply of COEs and strong competition reduced it sales.
Mr Kwee revealed that they aim to sell 800 to 1,000 Mazdas a year.
The Group runs five other car franchises here namely Porsche, Mini, Rolls-Royce, Saab and Opel.
Trans-Eurokars will start running the Mazda franchise as early as Nov 1 or latest, by Dec 1.
The Group will operate out of Mazda's current showroom at 315 Alexandra Road, next to Ikea, until October next year to fulfil a lease requirement. The showroom will then move to 23 Leng Kee Road, where the Opel showroom is located, before a dedicated Mazda facility is built, the paper added.
Mr Kwee told the paper that a flagship Mazda building will be built at No. 5 Leng Kee Road. Currrently location also houses the Trans-Eurokar office and the Saab showroon.
The businessman admitted that it is not easy selling Japanese cars in the current climate that is dominated by premium German brands.
But Mr Kwee expressed hope that Mazda has a long-term future, what with new models coming here next year. These include the CX-5 crossover in 2012's first quarter, the Mazda5 and the CX9.
The Mazda franchise has been held by the Phng family for 55 years. Troubles started when a shrinking supply of COEs and strong competition reduced it sales.
Mr Kwee revealed that they aim to sell 800 to 1,000 Mazdas a year.The Group runs five other car franchises here namely Porsche, Mini, Rolls-Royce, Saab and Opel.
The Group will operate out of Mazda's current showroom at 315 Alexandra Road, next to Ikea, until October next year to fulfil a lease requirement. The showroom will then move to 23 Leng Kee Road, where the Opel showroom is located, before a dedicated Mazda facility is built, the paper added.
Mr Kwee told the paper that a flagship Mazda building will be built at No. 5 Leng Kee Road. Currrently location also houses the Trans-Eurokar office and the Saab showroon.
The businessman admitted that it is not easy selling Japanese cars in the current climate that is dominated by premium German brands.
But Mr Kwee expressed hope that Mazda has a long-term future, what with new models coming here next year. These include the CX-5 crossover in 2012's first quarter, the Mazda5 and the CX9.
The Mazda franchise has been held by the Phng family for 55 years. Troubles started when a shrinking supply of COEs and strong competition reduced it sales.
Mr Kwee revealed that they aim to sell 800 to 1,000 Mazdas a year.The Group runs five other car franchises here namely Porsche, Mini, Rolls-Royce, Saab and Opel.
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