Unifying Spur embodies diversity and inclusion at the heart of Bentley's Beyond100 strategy

Bentley Motors has set out further details of its diversity and inclusion strategy. A uniquely-designed Bentley Flying Spur embodies this company focus as European Diversity month draws to a close, and Pride celebrations begin around the world.

Recognising the fundamental importance of diverse experiences and perspectives to fuel innovation, Bentley aims to become the most diverse luxury car manufacturer. To this end, it has set a target of increasing diversity in management to 30% by 2025. 

To ensure that all talent within the business is supported, succession planning will be reviewed to ensure early identification of diverse talent within the business. Development programmes will ensure that colleagues from all walks of life are able to grow and achieve their full potential. 

To mark the launch of the strategy, a challenge was set to the Bentley Design team to create an automotive artwork that celebrates diversity in all its forms. Designer Rich Morris rose to the challenge by creating a piece of four-wheeled art using the nine colours of the Progress flag. 

His design joins the words 'Love is Love' through a single, unbroken line, that traces faces, dancing figures and shapes - representing the unifying power of humanity, regardless of race, creed or sexuality.

The Unifying Spur will be unveiled at Bentley's Crewe factory before embarking upon a programme of external activities in the coming months.