Volvo Cars, the Swedish premium carmaker, is set to jointly develop next generation automotive technologies with Microsoft, the leading platform and productivity company.
Key to the partnership is the integration of Microsoft HoloLens, the world's first fully untethered holographic computer. It might be used in future to redefine how customers first encounter and explore a car, as well as how cars might be bought and sold in future. Areas of future collaboration between the two companies could include autonomous driving technologies and the utilisation of data generated from connected cars to create new services. Additionally, Volvo also envisions other usages of Hololens, inclusive of car production processes.
Check out the video above for an insight into how HoloLens could revolutionise the way Volvo makes, markets and sells cars.
