Volvo takes the premium saloon segment by storm with the S90

Volvo is marking its entry into the premium saloon segment with the long-awaited S90, marking a giant step forward for the Swedish carmaker better known for its SUVs and estates.

Equipped with a host of new technologies, ranging from cutting-edge safety to cloud-based apps and services, the S90 is further proof of the Swedish brand's continuing transformation.

The new Volvo S90 comes equipped with an advanced semi-autonomous drive feature, Pilot Assist. The system gives gentle steering inputs to keep the car properly aligned within lane markings up to motorway speeds of around 130km/h and no longer needs to follow another car.

The S90 will also come with a clean and powerful T8 Twin Engine plug-in hybrid powertrain and one of the most luxuriously appointed interiors and connected infotainment systems in the large saloon segment. The S90 also introduces a world-first function to City Safety: large animal detection.

"Our idea was to bring something entirely new to this rather conservative segment and deliver a visual expression that exudes leadership and confidence on the exterior. On the inside, we have taken the S90 to the next level, delivering a high-end luxury experience that promises comfort and control," said Thomas Ingenlath, Senior Vice President Design at Volvo Car Group.

The S90 is set to be unveiled at the 2016 North American International Auto Show in Detroit, U.S.A.