Nissan signs partnership deal with the UEFA Champions League
08 Apr 2014|1,862 views
Nissan Motor Co., Ltd. has confirmed a four-year global partnership with the UEFA Champions League including the UEFA Super Cup. This agreement represents the Japanese manufacturer's largest ever sponsorship deal and will establish Nissan as an official partner worldwide from 2014/15 to and including the 2017/18 seasons.
As an official partner, Nissan will have extensive rights to the matches, pre-match training sessions, content, media, hospitality, events and the Final.
According to Nissan's Corporate Vice President and Global Head of Marketing and Communications, Roel de Vries, the UEFA Champions League has a cumulative television audience of over four billion a season and the deal will bring Nissan to new audiences and keep the brand at the fore over the course of the European football calendar.
Nissan Motor Co., Ltd. has confirmed a four-year global partnership with the UEFA Champions League including the UEFA Super Cup. This agreement represents the Japanese manufacturer's largest ever sponsorship deal and will establish Nissan as an official partner worldwide from 2014/15 to and including the 2017/18 seasons.
As an official partner, Nissan will have extensive rights to the matches, pre-match training sessions, content, media, hospitality, events and the Final.
According to Nissan's Corporate Vice President and Global Head of Marketing and Communications, Roel de Vries, the UEFA Champions League has a cumulative television audience of over four billion a season and the deal will bring Nissan to new audiences and keep the brand at the fore over the course of the European football calendar.
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