World premiere of Rolls-Royce's latest design creation

'Wraith - Inspired by Fashion' represents the latest expression of innovative design for Rolls-Royce. "It provides an exquisite canvas to create a cool, daring and seductive motoring style, and I look forward to sharing our work with the world at the event in New York," said Michelle Lusby, Rolls-Royce Motor Cars Bespoke Designer. 

At PRATT Presents Women of Influence in the Business of Style, Rolls-Royce joins fashion powerhouses Shirley Cook, CEO Proenza Schouler, Melisa Goldie, CMO of Calvin Klein, and Tracy Reese, Founder and Creative Director, The Tracy Reese label. A panel discussion about female business leaders who are leading change in the fashion industry and profoundly impacting the market will take place following the launch. 

As part of the collaboration, a scholarship will be presented to a designer from PRATT, selected by the esteemed panel, as an individual showing exceptional skill and promise in modern luxury. 

'Wraith - Inspired by Fashion' took part in a landmark shoot on the production line at the Home of Rolls-Royce in the South of England. A preview image, provides a hint of the luxurious materials and sartorial features presented in the motor car, accentuated by fashion models, set against a backdrop of the hand-made motor cars.