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Audi's new four-door coupe embodies progressiveness in design and technology, while boasting enhanced handling and more long-distance comfort.

21 Oct 2017 | International News : Germany


The new Audi A7 Sportback sets standards in the luxury class when it comes to progressiveness; it embodies a new style of Gran Turismo, with dynamic lines, systematic digitalisation, a sporty driving experience and a versatile space concept. The exterior design of the new A7 Sportback is an expression of the new design language that Audi introduced with the prologue study and made its production debut in the new Audi A8.

The rear end of the new A7 is tapered like that of a yacht and now largely devoid of chrome
With large surfaces, sharp edges and taut, athletic lines, the A7 Sportback signals dynamics and progressiveness from every perspective.

The interior fuses design and technology in a unique way, dazzling with its futuristic lounge atmosphere. The centre console is oriented toward the driver, underscoring the Gran Turismo's sporty character. Four key values characterise the interior concept - progressiveness, sportiness, intuitiveness and sophistication.

All colors, upholstery materials and inlays underscore the new aesthetic, from the base version to the design selection, the S line sport package and the particularly sophisticated Valcona leather. The optional contour ambient lighting package traces the contours and subtly highlights the space.

The new A7 Sportback also systematically continues the digitalisation strategy of the A8. The interior architecture melds seamlessly with Audi's new MMI touch response operating concept. It replaces the rotary push-button and the conventional buttons and controls of the previous model with two large, high-resolution touch displays. More importantly, the system features haptic and acoustic feedback and is as intuitive to use as a smartphone.

The intelligent and convenient Audi AI systems of the new A8 have also made their way into the new A7 Sportback. With the AI button, the driver activates the Audi AI remote parking pilot and the Audi AI remote garage pilot, which will be made available at some point in 2018. They autonomously manoeuvre the A7 Sportback into and out of a parking space or garage.

The reduced, clean cabin design language of the new A7 is based on a one-of-a-kind balance of tension and coolness
The driver can get out of the car before launching the function via the myAudi app on their smartphone.

To monitor the manoeuvre, the driver presses and holds the Audi AI button the entire time. Besides the Audi AI systems, the new A7 Sportback also features a total of 39 driver assistance systems to make things easier for the driver.

On the road, the new A7 Sportback further extends its synthesis of sportiness and comfort.

The optional dynamic all-wheel steering, the new electronic chassis program - the central controller for the chassis - and the updated air suspension make it even more agile, nimble and comfortable. The new A7 Sportback is thus the perfect Gran Turismo: Dynamic and agile on twisty country roads, yet comfortable on long highway stretches

All engines used in the A7 Sportback come standard with a new mild hybrid system for greater comfort and efficiency. The new A7 Sportback will initially launch with the 3.0 V6 TFSI. The sonorously understated V6 turbo produces 335bhp and 500Nm of torque, allowing the four-door coupe to sprint from 0-100km/h in 5.3 seconds and on to a top speed of 250km/h. The engine is paired with a seven-speed S tronic transmission and its quattro drivetrain uses the efficient ultra technology that activates rear-wheel drive as needed.

Additional six and four-cylinder engines, both gasoline and diesel, will follow shortly after the start of production. The new Audi A7 Sportback rolls off the assembly line at the Neckarsulm site and will launch on the German market in late February 2018.
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