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Rolls-Royce Apiary project observes World Bee Day, raising awareness of the essential role bees and other pollinators play.

22 May 2020 | International News : U.K.

Rolls-Royce Motor Cars joined conservationists, naturalists, growers and apiculturists around the globe in observing World Bee Day on 20 May 2020.

The United Nations designated 20 May as World Bee Day to mark the birthday of Slovenian artist, designer and apiculturist Anton Jansa (1734-1773). Considered the father of modern beekeeping, Jansa pioneered many methods still in use today.

 'The Rolls-Royce of Honey' is produced from English Honey Bees in the Home of Rolls-Royce Apiary
World Bee Day aims to strengthen measures to protect bees, which are vital pollinators for almost 90% of the world's wild flowering plant species and more than 75% of global food crops.

Despite their importance in supporting food security and biodiversity, bees are under significant threat worldwide from intensive and monocultural farming practices, land-use change and habitat loss, pesticides and rising temperatures linked to climate change. Rolls-Royce is actively involved in helping to safeguard these essential, remarkable and highly vulnerable creatures.

In 2017, the company established an Apiary at the Home of Rolls-Royce in Goodwood, West Sussex. The Apiary is home to around 250,000 English Honey Bees, which reside in six traditional English-crafted wooden beehives.

As well as foraging on the 17ha Rolls-Royce site, with its half-a-million trees, shrubs and wildflowers, together with 3.2ha of sedum plants growing on the manufactory's 'living roof', the bees roam over the surrounding 4,800ha Goodwood Estate, at the heart of the South Downs National Park. Each year, 'The Rolls-Royce of Honey' is meticulously hand-processed by local specialists and served to guests of the marque, including customers commissioning their motor cars in the company's Atelier suite.
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