Ducati ends 2020 in strong recovery

Despite the complex global situation and the seven-week halt in production right at the peak period of the season that heavily impacted the first six months, Ducati Motor Holding concluded 2020 with a record second half.

Thanks to the results obtained from July to December, Ducati was able to deliver a total of 48,042 bikes in 2020, limiting the sales differential compared to 2019 to -9.7%. Considering the impact of the pandemic and the forced closure of the Ducati factory between March and April, this is a significant result for Ducati.

The growth trend that has characterised Ducati in recent years in China continues, with 4,041 motorcycles sold, making it the fourth largest market for Ducati. An increase in sales compared to 2019 was also recorded in Germany, with 5,490 units, and in Switzerland. Italy still leads in sales with 7,100 units.

2020 saw Ducati win the MotoGP Constructors' World Title, continuing the process of strengthening its sales network, opening its new Australian subsidiary and commencing production of one-off limited series such as the Superleggera V4 and the Diavel 1260 Lamborghini. The Streetfighter V4 was the best-selling model with 5,730 units while the Ducati Scrambler was the best-selling family with 9,265 bikes.

The positive trend that distinguished the end of 2020 allows a solid Ducati to look to the future with optimism and confidence. For 2021, the product range is more complete than ever, and the interest of enthusiasts was immediately reflected in an order portfolio that is the largest ever observed at the beginning of the year.

The first deliveries of the Multistrada V4, the first motorcycle in the world equipped with front and rear radar, have already begun and, in the coming months, Ducati dealers will also receive the other new bikes of the 2021 Model Year, including the Panigale V4 SP, the SuperSport 950, the Monster and the Ducati Scrambler Night Shift.