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Two giants of leading technology and visually innovative design will meet when the Ioniq 5 and Hyundai Tucson appear in the Sony Pictures film.

23 Nov 2021 | International News : U.S.A


The new Ioniq 5 and Hyundai Tucson will make their Hollywood debut in Sony Pictures' upcoming film, Spider-Man: No Way Home.

"The placement of the all-electric Ioniq 5 and Tucson in Spider-Man: No Way Home marks the first meaningful milestone in the strategic partnership between Hyundai Motor Company and Sony Pictures Entertainment," said Thomas Schemera, Executive Vice President, Global Chief Marketing Officer and Head of Customer Experience Division of Hyundai Motor Company.

"We expect great marketing impact from this collaboration. This exciting film and the two vehicles' inclusion in key moments of the storyline played by the main characters will exhilarate the minds of millions of viewers around the world."

To complement the Ioniq 5's Hollywood premiere, Hyundai is also premiere a long form commercial in the U.S.A for the Ioniq 5, titled, Only Way Home Directed by Jon Watts, the Director of all three of the most recent Spider-Man films, the commercial features Tom Holland as Spider-Man and his best friend Ned Leeds played by Jacob Batalon. The Hyundai Tucson will also feature in a 30-second spot commercial in the U.S.A that shows key scenes from the film.

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hyundai  ioniq  5  tucson  hyundai tucson  premiere  hollywood  spiderman  no way home