Polestar trades art for the Polestar 1
18 Apr 2022|126 views
Did you know you could trade a piece of art for a Polestar 1?
The now all-electric brand has apparently been running a unique 'Art for Art' initiative since 2021, allowing artists and collectors to trade pieces of art for the firm's halo car, the Polestar 1. The hand-built electric performance hybrid, with a limited production of less than 1,500 cars, is also considered a collector's item among enthusiasts around the world - according to Polestar that is.
Polestar has received more than 500 pieces of art globally from the initiative Since then, the firm has received more than 500 submissions from artists and collectors, ranging from paintings, sculptures, prints, photography and installations. The first trade, between Polestar and an anonymous street art collector in Sweden, took place in March 2022, when an original piece was traded for a Polestar 1 in Osmium.
"I traded street art for street art," says the new owner of the Polestar 1. "It's a special feeling to own something made in limited numbers, but I will definitely drive the car. If I were only to keep it as a collector's item, it would have been more practical to keep the art piece - it's easier to store as well."
Leading private art advisor Theodor Dalenson has been acting as art advisor for Polestar during the project, and the well-known auction house Sotheby's has been evaluating the pieces submitted to gauge whether their value equates to that of Polestar 1.
The now all-electric brand has apparently been running a unique 'Art for Art' initiative since 2021, allowing artists and collectors to trade pieces of art for the firm's halo car, the Polestar 1. The hand-built electric performance hybrid, with a limited production of less than 1,500 cars, is also considered a collector's item among enthusiasts around the world - according to Polestar that is.
"I traded street art for street art," says the new owner of the Polestar 1. "It's a special feeling to own something made in limited numbers, but I will definitely drive the car. If I were only to keep it as a collector's item, it would have been more practical to keep the art piece - it's easier to store as well."
Leading private art advisor Theodor Dalenson has been acting as art advisor for Polestar during the project, and the well-known auction house Sotheby's has been evaluating the pieces submitted to gauge whether their value equates to that of Polestar 1.
Did you know you could trade a piece of art for a Polestar 1?
The now all-electric brand has apparently been running a unique 'Art for Art' initiative since 2021, allowing artists and collectors to trade pieces of art for the firm's halo car, the Polestar 1. The hand-built electric performance hybrid, with a limited production of less than 1,500 cars, is also considered a collector's item among enthusiasts around the world - according to Polestar that is.
Polestar has received more than 500 pieces of art globally from the initiative Since then, the firm has received more than 500 submissions from artists and collectors, ranging from paintings, sculptures, prints, photography and installations. The first trade, between Polestar and an anonymous street art collector in Sweden, took place in March 2022, when an original piece was traded for a Polestar 1 in Osmium.
"I traded street art for street art," says the new owner of the Polestar 1. "It's a special feeling to own something made in limited numbers, but I will definitely drive the car. If I were only to keep it as a collector's item, it would have been more practical to keep the art piece - it's easier to store as well."
Leading private art advisor Theodor Dalenson has been acting as art advisor for Polestar during the project, and the well-known auction house Sotheby's has been evaluating the pieces submitted to gauge whether their value equates to that of Polestar 1.
The now all-electric brand has apparently been running a unique 'Art for Art' initiative since 2021, allowing artists and collectors to trade pieces of art for the firm's halo car, the Polestar 1. The hand-built electric performance hybrid, with a limited production of less than 1,500 cars, is also considered a collector's item among enthusiasts around the world - according to Polestar that is.
"I traded street art for street art," says the new owner of the Polestar 1. "It's a special feeling to own something made in limited numbers, but I will definitely drive the car. If I were only to keep it as a collector's item, it would have been more practical to keep the art piece - it's easier to store as well."
Leading private art advisor Theodor Dalenson has been acting as art advisor for Polestar during the project, and the well-known auction house Sotheby's has been evaluating the pieces submitted to gauge whether their value equates to that of Polestar 1.
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