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Lotus goes truly luxury with an announcement that it will open its first global store at 73 Piccadilly in London, just across the famous Ritz Hotel.

29 Apr 2022 | International News : U.K.

Lotus is set to join the many luxury brands that are represented at London's upmarket Mayfair district with its first ever global store.

The store will be located at 73 Piccadilly, on the corner of Berkeley Street and directly opposite one of the most famous buildings in the U.K.'s capital city - the iconic Ritz Hotel. Lotus states that more of such stores are planned for major cities around the world.

The lower floor of the London global store will serve as a lounge area for visiting customers of Lotus
The site is currently under construction, but when it opens, its prime position will make it the perfect location to offer direct sales of Lotus cars to customers. The global store boasts more than 450m2 of stunning retail space, divided across two floors that serve as the perfect shop window for the Eletre hyper-SUV, the Emira sports car, and the Evija hypercar.

The ground floor of the new site has space to display three cars, and will also host a full Lotus merchandise retail outlet. A basement meanwhile, will serve as a VIP lounge for visiting customers - existing or future - and a full Lotus digital configuration suite. The store will also provide a discreet London home for clients of Lotus Advanced Performance, the bespoke and experiential division of the business launched earlier this year.

The store is scheduled to open in the third quarter of 2022.

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lotus  global store  piccadilly  mayfair  london